price skimming
Смотреть что такое "price skimming" в других словарях:
Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… … Wikipedia
Price Skimming — A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price sensitive segment. Therefore, the… … Investment dictionary
Skimming — may refer to: *Skimming (liquids), separating liquids or solids from the top of a liquid, e.g. as cream from whole milk. *Skimming (reading) or speed reading * a very common form of white collar theft, skimming refers to taking cash off the top… … Wikipedia
skimming — skim‧ming [ˈskɪmɪŋ] noun [uncountable] 1. MARKETING when a company charges a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price… … Financial and business terms
skimming — Pricing policy where a firm initially charges a high price but later gradually lowers the price to increase sales … American business jargon
Cream skimming — is a pejorative term used to refer to the perceived business practice of a company providing a product or a service to only the high value or low cost customers of that product or service. Whether or not the perceived negative effects of cream… … Wikipedia
market-skimming pricing — Setting a high price for a new product in order to skim the maximum revenues, layer by layer, from the market segments willing to pay the high price. Using this high price strategy, the company makes fewer but more profitable sales … Big dictionary of business and management
Ценовая эластичность спроса — PRICE ELASTICITY OF DEMAND Степень реагирования изменения цены продукта на величину спроса на этот продукт в процентном выражении. Эластичность спроса можно также представить графически: Если процентное изменение цены приводит к большему… … Словарь-справочник по экономике
Abschöpfungsstrategie — Die Abschöpfungsstrategie, auch Skimmingstrategie, (engl. price skimming, von skimming für abschöpfen) ist eine Preisstrategie, bei der ein Produkt zunächst mit einem hohen Preis eingeführt wird, der später schrittweise gesenkt wird (siehe… … Deutsch Wikipedia
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… … Wikipedia
